I help brands transform marketing efforts into measurable business outcomes through social media, content marketing, campaign management, and growth strategy.
Aurora
Northwind
Lumen Co.
Vertex
Maison 9
Pulse
Caravel
HalcyonEvery campaign starts with audience and market insights — not guesswork. I define the positioning, the channel mix, and the success metrics before a single asset ships.
Decisions backed by analytics and measurable KPIs. I instrument every funnel stage so we always know what's working, what to scale, and what to cut.
Marketing activity tied directly to growth objectives. Reach, engagement, and follower counts only matter when they move pipeline, revenue, and retention.
A look inside the campaigns — the challenge, the strategy, the execution, and the numbers they delivered.
"One of the few marketers who can hold both the creative vision and the spreadsheet. Our engagement and our pipeline both moved — at the same time."
"We hired for social and got a growth strategist. Every campaign came with a clear hypothesis, a dashboard, and a debrief. Rare discipline."
"Calm under deadline, generous with knowledge, and obsessed with the why behind every metric. The kind of teammate who lifts the whole team's standard."
Organic growth & community across IG, TikTok, LinkedIn, X.
Editorial systems, content pillars, and creator pipelines.
Paid social & search optimized to ROAS and CAC targets.
End-to-end planning, budgeting, and cross-team execution.
Creator sourcing, briefs, and performance-based partnerships.
GA4, attribution, dashboards, and KPI storytelling.
Technical, content, and topical authority for organic reach.
Lifecycle flows, segmentation, and retention automation.
Let's talk about your goals — and how the right strategy, content, and data can hit them.