Strategy first. Numbers always.
I'm Johnathan Si Thu Htun Aung, a Digital Marketing and Paid Ads Specialist working across Agency, SaaS and B2C environments.
Strategy first.Numbers always. FocusPerformance Marketing Markets12 across Asia
Six years turning marketing spend into measurable growth.
With over 6 years of experience across Agency, SaaS and B2C environments, I develop and execute data-driven marketing strategies that increase visibility, generate leads, and help businesses grow.
Social media, paid media, SEO and design all sit under one plan, so the creative and the numbers pull in the same direction instead of against each other. Every project starts with the audience, the market, and the business objective — execution comes after that's clear.
I've set social strategy across 12 markets in Asia and the Middle East, rebuilt Google Ads accounts into a client's primary revenue channel, and designed the campaign creative that carried both.
Six years, measured in outcomes.
Strategy, execution, and optimization.
Strategy
Every project starts with understanding the audience, market, and business objectives before execution begins.
Execution
Turning plans into campaigns through content, digital channels, partnerships, and performance marketing.
Optimization
Monitoring performance, identifying opportunities, and refining campaigns based on data and real-world results.
A full-stack marketing skill set.
Social Media Marketing
Organic growth & community across IG, TikTok, LinkedIn, X.
Content Strategy
Editorial systems, content pillars, and creator pipelines.
Performance Marketing
Paid social & search optimized to ROAS and CAC targets.
Campaign Management
End-to-end planning, budgeting, and cross-team execution.
Influencer Marketing
Creator sourcing, briefs, and performance-based partnerships.
Marketing Analytics
GA4, attribution, dashboards, and KPI storytelling.
SEO
Technical, content, and topical authority for organic reach.
Email Marketing
Lifecycle flows, segmentation, and retention automation.
Everything I run,
in one place.
The channels I publish on, the platforms I buy media through, the tools that keep it all measured — and the certifications behind them.
Let's go beyond together?
Let's talk about your goals, and how the right strategy, content, and data can hit them.