Making spreadsheets look exciting since 2020.

Six years turning marketing spend into measurable growth.

With over 6 years of experience across Agency, SaaS and B2C environments, I develop and execute data-driven marketing strategies that increase visibility, generate leads, and help businesses grow.

Social media, paid media, SEO and design all sit under one plan, so the creative and the numbers pull in the same direction instead of against each other. Every project starts with the audience, the market, and the business objective. Execution comes after that's clear.

I've set social strategy across 12 markets in Asia and the Middle East, rebuilt Google Ads accounts into a client's primary revenue channel, and designed the campaign creative that carried both.